Soul mates vs. Laundry Soap

In theory, extra options are better, right? Incorrect. Therapy teacher Barry Schwartz, well-known for his 2004 book The contradiction preference, separated you into 2 kinds of group: “satisficers” (those that satisfy after which serve) and “maximizers,” exactly who search for the very best.

Because of smart phones and the Web, all of our choices are endless, whether or not it’s a merchandising object or an intimate opportunity. We have all become maximizers. (more…)